There you’ll select where, when, and how users can complete Moments to earn rewards. You can even select buying an item from your ecommerce store as a Moment, incentivizing purchases with an extra gift.Īmazon provides a Moments console which you’ll use to set up each campaign. The Moment you select doesn’t have to be free for customers to complete. All told, the campaign doubled referrals, caused a 20 percent increase in conversions from free players to payers, decreased costs per action by 42 percent, and resulted in a 38 percent increase in average revenue per user. Qualifying players who referred a new “recruit” were rewarded between $10 and $20 worth of Amazon Credits, depending on their referral tier. In order to increase referrals for their free-to-play online game, they launched an Amazon Moments campaign. Any user that downloads the app via your Amazon Moments campaign would then be rewarded for doing so.Ĭonsider the case study of World of Warships. You can use your Amazon Moments campaign to increase customer engagement, re-engage lapsed customers, gain new customers via referrals, encourage upgrades or conversions, and much more.įor example, if you’re launching a new app (or trying to gain more users on an existing app) you could create a Moment for downloading the app. What action you determine to be a Moment will depend on what business goal you intend to accomplish with your campaign. Moments can be pretty much anything that you’re able to track in an app or on a website. Encouraging users to complete these Moments is the purpose of any Amazon Moments campaign you might run. Amazon fulfills the customer’s rewards.Ī “Moment” is what Amazon calls the action you select for users to perform.Customers complete the Moments you’ve determined.You select the rewards a customer can earn for completing Moments, such as Amazon Credits or a free product.You set the cost-per-action (CPA) and your spending limit for the campaign, often based on your customer lifetime value (LTV).You determine a “Moment”-the action a customer performs in order to earn rewards, such as referring a friend or purchasing a specific item.How does an Amazon Moments campaign work?Īn Amazon Moments campaign plays out in five stages: We’ll cover what you need to know to make an informed decision about using Amazon Moments for your brand. In this article, we’ll walk you through how an Amazon Moments campaign works, what you can use it for, how you should determine prices, and what rewards you can offer. While the service offers a lot of benefits, brands need to be aware of the requirements and restrictions before starting an Amazon Moments campaign. It provides an easy way to automate reward fulfillment via the Amazon marketplace. Which is why a service like Amazon Moments can be incredibly useful to your brand.Īmazon Moments allows brands to increase engagement and improve customer loyalty by rewarding users for performing desired actions. Since your customers are people, there’s a 100 percent chance they like to be rewarded, too. (Hey, we didn’t say the reward was always proportional to the work). Cheese, they’re rewarded with a bouncy ball and a plastic boomerang. And when kids cash in 10,000 tickets at Chuck E. When people show up at work, they’re rewarded with a paycheck. After all, how many things we do in life aren’t motivated by the possibility of a reward? When someone works out, they’re rewarded with increased fitness.
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